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Idea to Paper – Dreams to Reality!

November10

Having spent more than 10 years in the entrepreneurial ecosystem including my own stints with a resturant chain, event management start-up to a US based E-tech startup. I have had the distinct privilege of understanding from the two of the major constituents in the funding game that is the Investor & the entrepreneur.

One of the major challenge which resonates across all entrepreneurs irrespective of the vertical & scale especially in the early stage invariably revolves on the issue of “Funding” or raising money externally outside the closed circle of FFF (Family, Friends & Fools).

While a lot has been written; debated about this very core issue, the journey towards successful entrepreneurship begins with an idea, but without a strong business case behind it “ideas are actually dime a dozen”.  What is actually needed is a rigorous exercise of putting your idea to paper – perhaps the first critical step towards entrepreneurial success & venture funding.

Idea to Paper

For an entrepreneur however trivial it may sound it’s extremely essential to translate his idea to paper as one of the first critical steps towards building a comprehensive business plan & vision path for his venture. The journey from being a mere idea in one’s head to paper is not an easy one, as it forces the entrepreneur to think with clarity, logic & see the opportunity in its totality.  This exercise is not just a funding application but actually a vision document for your venture, several entrepreneurs having done this exercise saw for themselves the potential & the gaps in the opportunity that they wanted to pursue. Hence if you are serious about your idea & you feel you are on a big opportunity start putting it to paper not for anyone else but yourself.

I have highlighted some learning’s especially from a venture investor perspective which might help you to align your thoughts & make the transition from a mere idea to paper.

a)       Overall Space- Identify the overall space in which you are operating in what is the size of the market & the opportunity.  You should be clear on how big the market, most entrepreneurs that I have meet seem to be conservative in the size of the opportunity which does not go down to well with the investor, typically investors for the sake of an example would look at a business which has the potential to scale to Rs 100 crore in the span of 3-5 years with a clear exit strategy. While defining your market you must be careful in identifying how you validate the overall space, investors are interested in the space that you are specifically operating in i.e. so it may be a billion dollar market but what really is your market potential 1% of a billion dollars? If you are in the social impact space besides the large market opportunity you have to elaborate on the actual social impact you are able to create on low income people in India.

b)      Defining Product/Service- You need to clearly highlight the product or service that you are building try & cover critical points like  -whether its going to be removing pain point for a customer or is it adding value to an existing product/service etc. Essentially is it a necessity for the end customer or something which may or may not dramatically make a difference to his/her life?

c)        Customer???- Identifying who your customer is extremely important let me illustrate with an interesting example of an entrepreneur who manufactured a motor which would help the cycle rickshaw puller to propel faster & with less effort. The question then arises who is the customer in this case surely not the cycle rickshaw puller- he does not have the paying capacity or even the rickshaw owner who is probably going to earn the same amount whether the cycle rickshaw puller can propel faster or slower,  hence extremely important to identify the customer. Once you have identified customers put down a detailed go to market strategy on how you will tap into new customers as well as retained new ones.

d)      Competition- I have heard a lot of entrepreneurs talking about that I have no competition the reality more often than not that there is always competition, you should look beyond the obvious & actually do a complete SWOT on your competition or potential competition, lessons & learning’s from competitor experiences can  be very rewarding when you are putting your plans together. The key is to look at what are the alternatives your customer has even if today they don’t have access to your service or product.

e)       Value Proposition/Differentiator- The importance of clear value proposition can never be understated, a first mover advantage does not guarantee sustainability of the business, you need to think of creating value proposition it could be  through building intellectual property, differential market entry strategy, innovative processes etc. The point being that there has to be a clear differential & value proposition in what you are trying to do.

f)         Team- We have often heard investors say Team A with a B plan is always better than a Team B with a A plan, this especially holds true for an early stage venture when the investor is actually putting in his money solely on the team, it’s the team which breaks & makes the venture. So when you are putting your thoughts to paper highlight who are the other team members, what is their background & experience, what is the value that each core team member is going to bring to the table – this important because the investor must have faith in the team’s execution of the idea.

g)      Financials- At this stage you do not need to go into a major number crunching operation, keep it simple cover the basics over a 3 year time horizon like top line/bottom line, head count, profitability when? You must also clearly highlight the amount of investment sought & for what.

h)      Risks- What are the risks with the venture while we know in common jargon of market risks, competitor risks, technology risks its always a good idea to pen these down & more importantly how will these risks be mitigated, examples of early set backs & their handling is a good idea to evoke investor confidence.

The above is not an exhaustive checklist for a business plan but simply some key points to keep in mind while documenting your idea. So whether you are talking to potential customers, investors or co founders it always helps to document your thoughts for a better chance at success.

You can also check out my slide share presentation on this.

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TiE the Knot – CNBC Telecast

October28

Had great fun in organizing this year’s “TiE the Knot” at TiEcon Delhi 2014, in partnership with CNBC TV 18 which provided high potential companies an exclusive platform to raise investment. After a rigorous selection and mentoring process four high potential companies pitched to a select group of investors who made on-spot invest commitments in a high impact recorded televised format@TiEcon Delhi 2014.

TiE the Knot Finalists:-
Wishberry: wants to leverage the power of crowd sourced funding & validation to spur creativity & innovation in the country. Not only in technology, but also in film, music, theatre, design, food, etc. So far Wishberry has mobilized Rs. 3.5 crores in funding from a global community of 8,500 funders across 52 countries.
Curofy: is a medical networking app that enables communication between doctors. With Curofy, doctors can easily find other doctors, call them with a single tap, and connect to collaborate on patient cases. The app is exclusively for doctors and is thus spam free.
AirStream: provides universal access for all your multimedia and files from all your devices and cloud services. They believe in simple thing. If it is your content, you should be able to access it from any device no matter where it is stored. They have over 300,000 people in using AirStream from over 200+ counties.
Shopatplaces: Shopatplaces.com delivers Authentic Products from Places Famous for them, at the doorsteps of customers. You do not have to travel any longer to get authentic Pashmina shawls from Kashmir, Bandhej apparel from Gujarat, Pearls from Hyderabad and so on. Possess handpicked locally sourced products from more than 18 states of India. Relive the nostalgia and feeling of belongingness to your roots through Shopatplaces. “Famous Places. Best Buys.” only for you.
Catch all the action on CNBC TV 18 watch promo

The full episode will be telecasted on CNBC TV 18, Young Turks Program on these times:-
1st Nov, Saturday – 11:00 am & 7:30 pm
2nd Nov, Sunday – 12:00 pm

Hope you enjoy the show :)

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High Potential Start ups Looking to raise First Seed Investment @ TiEcon Delhi 2014

September18

“TiE the Knot” at TiEcon Delhi 2014, will provide high potential companies an exclusive platform (tech & non-tech) who have demonstrable products/offerings to raise their first seed investment. Five high potential companies will be shortlisted and will pitch to a select group of individual investors who will be looking to make on-spot invest commitments in a high impact televised format.

Why Apply:
•Opportunity to pitch to a highly renowned & hand-picked group of individual investors
•Opportunity to receive investment commitments on the spot
•Service providers & experts to facilitate deal closure & documentation
•Extensive mentoring/prep for the final pitches

Application Criteria:
•Registered Indian entity in operations for at least 3 months
•Preference for early revenues and if pre-revenue should have developed a demonstrable fully functional product or prototype which can be demoed.
•Looking to raise up to maximum of INR 50 lakhs (equity)
•Preference for start-ups who already have a pre-existing investor lead or are sponsored by an Angel network.

Format:
The final shortlist of 5 entrepreneurs will get 10 minutes to make a pitch to the investors. The investors will ask pertinent questions on the business and take a call whether they would like to invest or not. At the session, there will be key service providers like accredited legal and financial firms to help with structuring of the deal and possible issuance of a term sheet.

Important Dates:
Date Milestone
8th August – 16th September Call for Applications Open
25th September Top 25 shortlisted companies selected for Prelim Round
25th September – 3rd October Mentoring & Refining of Pitches of Shortlisted Applicants
3rd October- Prelim Round with Interested Investors
12th October – Final Five Finalists announced
17th October – TiE the Knot Session@TiEcon Delhi 2014

Click here to download the template

Interested entrepreneurs are required to submit a brief 5 minute video pitch and their business summary in the attached format to Amit Verma at amit@tienewdelhi.org. For any queries please contact Amit at +91-8750847502

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Getting on the Same Page – Talking to Investors Part 1

August11

In the ecosystem one often hear entrepreneurs saying where is the money or from whom can I raise money from? And you ask the investors pat comes the reply where are the quality entrepreneurs or in our conventional investor language (investor ready deals). This change can only be brought about if both investors and entrepreneurs work together. While there is no quick fix to this, what it needs is a deeper understanding of where the other person is coming from and what are they constraints.

I mentor a lot of entrepreneurs seeking funding – my advice just put yourself in the investors shoes. Imagine if your friend approached you with your idea, business plan etc for funding how would you react? What are the questions you would ask, what would be your concerns etc? As entrepreneurs we also need to realize that while investors would love to fund every great idea, the reality is they are bound by fiduciary responsibilities and like entrepreneurs they also raise money from their investors (Limited Partners). So investors also go through similar fund raising cycles and raise funds with the expectation of delivering maximum returns to their limited partners.

Its definitely not rocket science but as entrepreneurs we get so consumed by our idea and business plans sometimes we forget to ask ourselves some hard questions! So what are those hard questions, that we should definitely ask ourselves before approaching investors, here a few to get the ball rolling :-

- Do I have the right team with the required skill set to implement this business opportunity?
- Have a clearly identified who my customer really is and what is the pain I’m solving for him or her?
- Size of the addressable market opportunity – Is that really mapped out or number from some report?
- Have I figured out who is going to buy your product/service and how much they would pay for it.
- Do I know why would customers choose my product or offering over others?
- Can I clearly articulate the key differentiators in customer benefits, not just an internal perspective on technology superiority?
- Do I clearly know how my service or offering will make money(example who will pay me, who will charge the customer, how, when etc)
- Do I know how I”m going to market and sell my products/services (Go to Market Model)?
- Do I know who I’m currently or in future likely to compete against and what is my plan to win this battle? (Remember that competition is not just those providing a similar solution to yours, but all those addressing the same customer need through variety of approaches)
- Have I planned for all the market risks, financial risks, business model risks, execution risks, etc?
- Can I clearly articulate what I intend doing with these funds?

This by no means is an exhaustive list only an indicative checklist of questions to which you should have clear answers too. In my next post I will dig through each of the questions in more detail and highlight some quick tips as well :)

TiE Delhi – Rice Business Plan Competition – Apply Now

November30

Since the past few years, TiE Delhi has been supporting various student initiatives on entrepreneurship. Even though our programs are designed keeping the entrepreneur in mind, we have been promoting entrepreneurship on campus by way of providing knowledge support to various e-cells in different Colleges, Institutes, Business Schools, Engineering Colleges etc across the country. This year, TiE Delhi as part of their enhanced and more active engagement with the youth, we are delighted to announce “All Asia Business Plan Competition 2012 in association with Rice University”

About All Asia Business Plan Competition

The world’s largest and the richest business plan competition comes to India this time with TiE Delhi – NCR hosting the All Asia Finals in February 2012.

With a $1 million plus prize money for the winning team at the RICE University global business plan competition in the US, the AABPC is a perfect opportunity for start-ups, early stage companies which have at least one graduate student as part of the core team. The Asia leg of the AABPC includes participation from across:

1. India

2. Malaysia

3. Singapore

4. Japan

5. Melbourne

6. Sydney

7. Dubai

8. Lahore

9. Karachi

10. Islamabad

Last date of submission of Executive Summary: 9th December 2011

Submit your Executive Summaries by logging online at: http://tiedelhi2012.istart.org |

Log-in/Register on Chapter Home page – Create account – Fill in application – Upload Executive Summary

Team Composition

At least one graduate student must be a member of the venture’s start-up management team. All the graduate students are allowed to participate in the competition including, Executive MBA’s, MD Candidates, other Master’s Candidates and PhD Candidates. The maximum number of student competitors on a team participating at all level competitions is five (5), although there is no restriction on the total size of the venture’s founding team.

TiE All Asia Business Plan Competition: Rewards

1. Prizes in excess of $1.5 million

2. Additional prizes for elevator pitch and company showcase

3. 2011 had the first team walk away with $6,41,600 worth of rewards including $350,000 investment

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IAN looking to Invest in Mobile & Internet Based Start-ups

October25

Just learnt from IAN (Indian Angel Network) India’s largest network of Angel Investors that they are looking to actively fund Internet and Mobile based start up’s seeking up to Rs 75 lakhs in investment. They will be hosting a pitch session in early November; and are inviting entrepreneurs to send in their business plans.

The plans received would go through a short listing process led by a screening committee providing valuable feedback. In addition to funding an entrepreneur looks to gain strategic thought leadership and mentoring from leading successful entrepreneurs and successful CEOs from diverse sectors.

In case you wish to apply please send me an executive summary at digbijoy@networktosucceed.in.

About Indian Angel Network
Indian Angel Network, India’s first and Asia’s largest angel network, brings together successful entrepreneurs and CEOs who share a passion to enable more early stage businesses to create scale and value. By focusing on start ups, the Network addresses the current acute lack of funds available to early stage companies. The Network believes that early stage businesses require more than just money to succeed. They require close mentoring and inputs on strategy as well as execution.

Indian Angel Network currently has over 170 members drawn from across the country and some from overseas, including leading lights from diverse sectors on the IAN Website.

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Founders PiE – Distributing Equity Amongst Co-Founders

October15

One of the biggest issues that faces a lot of us especially first time entrepreneurs is dealing with the equity split amongst the founders. How much equity do we split amongst ourselves? Do we do an even split or is there some method to the madness. I believe ownership while potentially a confrontational issues has the ability to destroy the company if not dealt with appropriately and has to be taken head on right at the beginning of the journey. For me both as an investor and an entrepreneur it does boil down to how much skin in the game is the co founder bringing to the table. Is the founding member a fence sitter or someone who is actually willing to break his neck to see the venture succeed.

I came across this wonderful piece by Frank Demmler on “Cutting up the Founder’s Pie”. Frank has attempted and I must add an a great attempt at coming up with a formulae to help especially first time entrepreneurs in dealing with this equity split. By listing the crucial elements of every business that a founding member brings to the table and then by assigning weights to them based on the nature of the business. Frank develops a unique model to arrive at each of the founding team members equity split!

I strongly recommend reading the complete piece, although he adds caution by saying one should use this tool for guidance only and not too depend upon it exclusively!!!

Read the complete article by clicking here

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DEAL FLOW SESSION@TiEcon Delhi 2011

September3

For folks looking at raising funds, the Deal Flow Session@TiEcon Delhi 2011 will provide a good platform to pitch your plan to renowned investors. And yes this is a close door session, given below are the details. TiEcon Delhi is the largest entrepreneurship symposium in the ecosystem and typically sees close to 1000 delegates participating spanning entrepreneurs, investors, and industry leaders.

The Deal Flow Session at TiEcon Delhi 2011 provides a one stop platform for high potential entrepreneurs to present their business plans to some of the leading national & International investors to meet their funding objectives.

The investors present at the deal flow session are an ideal mix of prominent Angel Investors & leading Venture capital firms who are keenly looking at investing in high potential businesses. Over the years, the deal flow sessions at TiEcon have attracted a whole host of prominent Venture Capital Firms, Private Equity Players, Angel Investor Groups and HNI’s.

The plans received would then go through a short listing & mentoring process led by a screening committee with representation from renowned Angel Networks and venture capitalists. Feedback and suggestions given by the screening committee will be shared with the short listed companies.

In addition, TiE Delhi’s Angel Partner – Indian Angel Network would also be keen to look at the shortlisted entrepreneurs for the IAN incubation services.

TiE extends this unique opportunity to the following

Entrepreneurs – Looking for Angel Funding
Entrepreneurs – Looking for VC Funding

Some of the investors who have interacted or closed investments on the TiE Platform are:

Indian Angel Network, Canaan Partners, Baring Pvt. Equity Partners, DFJ, Matrix Partners, Seed Fund, Blue Run Ventures,Mumbai Angels Network, Erasmic Ventures, Ojas Ventures, Evolvence, Gaja Capital, Gujarat Venture Finance, SIDBI Ventures, Punjab Venture Capital, Google, Intel Capital, India Value Fund, New Path Ventures, IndoUS Venture Partners, Sequoia Capital, Silicon Valley Bank, Sun Group, Motorola Venture Capital, Lumis Partners, One97 Mobility Fund, RVCF, Sierra Ventures, Helion Ventures, SAIF Partners & many more….

Companies that would like to present their business plans at the above forum would be required to send in their business plans in the template to Shivam Dang– shivam@tienewdelhi.org latest by Sep 10th, 2011.

For more details you can visit TiEcon Delhi.

Download the template here

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Pitching to VC’s – Canaan Entrepreneur Pitchbook

May28

While a lot has been written about on how to pitch to VCs and the resultant checklists of things entrepreneurs should keep in mind while pitching to venture investors. I came across this wonderful presentation by Canaan partners – “Canaan Entrepreneur Pitch book” a cool document which they have created to help entrepreneurs in general in crafting the perfect pitch while pitching to Canaan. The lessons of course can be used to pitch to other VCs and investors in general :)

The pitch book stands out in the very simplistic way they have communicated on what investors expect from entrepreneurs when it comes to crafting that perfect pitch and making a BIG impression.

The pitch covers 7 critical aspects which are must in any pitch and a lot more…

» Intro: Define the company, business, service or product in a single sentence.
» Team: Identify a core group of talent that can execute on the next set of milestones.
» Opportunity: Establish the need for your company’s solution and the size of the market.
» Solution: Demonstrate how you will solve the problem and validate your differentiation.
» Competition: Identify your competitors, validate your differentiator.
» Business Model: Explain how you will generate revenue, show us what you’ve accomplished to date, and
make future forecasts.
» The Ask: Ask for the order and outline what you need from us to make your business a success.

For more info click on the link, definitely a worthwhile read for entrepreneurs looking to pitch to investors…

Idea to Paper- Dreams to Reality!!!

May26

Having spent more than 3 years at TiE (The Indus Entrepreneurs – Delhi Chapter) & now in my current entrepreneurial assignment as a core team member of an active startup which is venture funded, I have had the distinct privilege of an in-depth understanding from the two of the major constituents in the funding game that is the Investor & the entrepreneur.

One of the major challenge which resonates across all entrepreneurs irrespective of the vertical & scale especially in the early stage invariably revolves on the issue of “Funding” or raising money externally outside the closed circle of F & F (Family & Friends).

While a lot has been written & debated about this very core issue, the journey towards successful entrepreneurship begins with an idea, but without a strong business case behind it “ideas are actually dime a dozen”.  What is actually needed is a rigorous exercise of putting your idea to paper – perhaps the first critical step towards entrepreneurial success & venture funding.

Idea to Paper

For an entrepreneur however trivial it may sound it’s extremely essential to translate his idea to paper as one of the first critical steps towards building a comprehensive business plan & vision path for his venture. The journey from being a mere idea in one’s head to paper is not an easy one, as it forces the entrepreneur to think with clarity, logic & see the opportunity in its totality.  This exercise is not just a funding application but actually a vision document for your venture, several entrepreneurs having done this exercise saw for themselves the potential & the gaps in the opportunity that they wanted to pursue. Hence if you are serious about your idea & you feel you are on a big opportunity start putting it to paper not for anyone else but yourself.

I have highlighted some learning’s especially from a venture investor perspective which might help you to align your thoughts & make the transition from a mere idea to paper.

a)       Overall Space- Identify the overall space in which you are operating in what is the size of the market & the opportunity.  You should be clear on how big the market, most entrepreneurs that I have meet seem to be conservative in the size of the opportunity which does not go down to well with the investor, typically investors for the sake of an example would look at a business which has the potential to scale to Rs 100 crore in the span of 3-5 years with a clear exit strategy. While defining your market you must be careful in identifying how you validate the overall space, investors are interested in the space that you are specifically operating in i.e. so it may be a billion dollar market but what really is your market potential 1% of a billion dollars?

b)      Defining Product/Service- You need to clearly highlight the product or service that you are building try & cover critical points like  -whether its going to be removing pain point for a customer or is it adding value to an existing product/service etc. Essentially is it a necessity for the end customer or something which may or may not dramatically make a difference to his/her life?

c)        Customer???- Identifying who your customer is extremely important let me illustrate with an interesting example which was shared at a session hosted by the Indian Angel Network, of an entrepreneur who manufactured a motor which would help the cycle rickshaw puller to propel faster & with less effort. The question then arises who is the customer in this case surely not the cycle rickshaw puller- he does not have the paying capacity or even the rickshaw owner who is probably going to earn the same amount whether the cycle rickshaw puller can propel faster or slower,  hence extremely important to identify the customer. Once you have identified customers put down a detailed go to market strategy on how you will tap into new customers as well as retained new ones.

d)      Competition- I have heard a lot of entrepreneurs talking about that I have no competition the reality more often than not that there is always competition, you should look beyond the obvious & actually do a complete SWOT on your competition or potential competition, lessons & learning’s from competitor experiences can  be very rewarding when you are putting your plans together.

e)       Value Proposition/Differentiator- The importance of clear value proposition can never be understated, a first mover advantage does not guarantee sustainability of the business, you need to think of creating value proposition it could be  through building intellectual property, differential market entry strategy, innovative processes etc. The point being that there has to be a clear differential & value proposition in what you are trying to do.

f)         Team- We have often heard investors say Team A with a B plan is always better than a Team B with a A plan, this especially holds true for an early stage venture when the investor is actually putting in his money solely on the team, it’s the team which breaks & makes the venture. So when you are putting your thoughts to paper highlight who are the other team members, what is their background & experience, what is the value that each core team member is going to bring to the table – this important because the investor must have faith in the team’s execution of the idea.

g)      Financials- At this stage you do not need to go into a major number crunching operation, keep it simple cover the basics over a 3 year time horizon like top line/bottom line, head count, profitability when? You must also clearly highlight the amount of investment sought & for what.

h)      Risks- What are the risks with the venture while we know in common jargon of market risks, competitor risks, technology risks its always a good idea to pen these down & more importantly how will these risks be mitigated, examples of early set backs & their handling is a good idea to evoke investor confidence.

The above is not an exhaustive checklist for a business plan but simply some key points to keep in mind while documenting your idea.

So whether you are talking to potential customers, investors or co founders it always helps to document your thoughts for a better chance at success.

This is a forum for entrepreneurs and professionals to connect, learn and grow with each other. The objective of this blog is to give you access to relevant resources, business opportunities and networking opportunities to enhance your entrepreneurial and professional lives.

About Author:

Digbijoy has a wide ranging experience across diverse sectors, initially started his career in education marketing with reputed educational institutes and then subsequently joined the advertising and events industry to execute several projects including a state election campaign for a national party, conceptualizing and running a restaurant chain in Delhi and several other projects.

He joined the Delhi chapter of The Indus Entrepreneurs (TiE Delhi), where he worked for over 3 years and drove various key initiatives like mentoring, deal flow, marketing, sponsorships etc and left his last position as Associate Director of the chapter in 2008 to pursue his entrepreneurial ambitions. He subsequently joined techTribe- India largest Career Networking platform where he served as director strategic relations and drove unique initiatives and partnerships for building and sustaining community engagement. Post techTribe he co founded an online supplemental education start-up – TenMarks Education INC. which was acquired by Amazon.com in October 2013.

Post TenMarks he lead Ennovent India as its country director which is an innovation accelerator. Ennovent provide services to accelerate innovations for sustainability in low-income markets in developing countries. It specializes in helping clients discover enterprises with novel solutions, develop business models to start-up enterprises, provide finance by facilitating early-stage investments and grow operations to scale profit and impact. Since 2008, Ennovent has worked with over 4,800 Network members, 15 Circle members and 10 Solution clients to accelerate over 80 innovations in 10 countries.

Currently Digbijoy Co-leads the Startup Program for Amazon Web Services enabling the best startups leverage the power of AWS infrastructure.

Digbijoy also plays the role of Supporting Evangelist ™ to TiE Delhi-NCR the leading TiE chapter in the world and select startups like Breaking Barriers, Just Rojgaar, One Tree Spaces etc. He also regularly contributes to entrepreneurial blogs and publications and is often quoted by leading publications on impact Investing and social entrepreneurship.

Digbijoy is a B.A. Hons Economics, P.G. Diploma in sales and Management, an MBA from MDI Gurgaon (Executive) and has done a venture capital program in ISB.

Lets Connect:-
Forum: http://www.linkedin.com/groups/NetworktoSucceed-5111392
Email: digbijoy@networktosucceed.in
Linkedin: http://in.linkedin.com/in/digbijoy
Twitter: http://twitter.com/digbijoy

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