Network to Succeed

Network to Succeed.

Networking mantras 101 – Ivan Misner

July30

Some cool pointers from the “Master of Networking” – Ivan Misner in an interview with Shreya Ray (Mint)

Key insights from the interview:-

Diversify your networks. Most businessmen are cave dwellers. They live in a cave (their home), they drive in their car to work, which are also caves. They need to go out, diversify and network. Join the local chamber of commerce, or the Koala Club, and social networks such as Facebook, Twitter and LinkedIn.

Follow the 12/12/12 rule, which is about how you appear in your network.

How do you appear from 12ft away (do you come across as positive or negative), 12 inches away (up close), and what are the first 12 words you say, which also means what is your USP. A really great USP is that of the Referral Institute (Misner’s training institute): “We help people work less, make more money.” It instantly gets people asking: How do you do that? That’s a great USP then. Third, know the difference between farming and hunting.

In the end as Ivan puts it – Networking is all about cultivating relationships; people often confuse direct selling with networking. They go to networking events and pounce on people. What they need to do is
follow the VCP process: visibility, credibility and profitability. First they know you, then they know what you are capable of, and then they give you work. And if you want to be a successful networker, you must follow these steps.

For the complete interview click here

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About Author:

Digbijoy has a wide ranging experience across diverse sectors, initially started his career in education marketing with reputed educational institutes and then subsequently joined the advertising and events industry to execute several projects including a state election campaign for a national party, conceptualizing and running a restaurant chain in Delhi and several other projects.

He joined the Delhi chapter of The Indus Entrepreneurs (TiE Delhi), where he worked for over 3 years and drove various key initiatives like mentoring, deal flow, marketing, sponsorships etc and left his last position as Associate Director of the chapter in 2008 to pursue his entrepreneurial ambitions. He subsequently joined techTribe- India largest Career Networking platform where he served as director strategic relations and drove unique initiatives and partnerships for building and sustaining community engagement. Post techTribe he co founded an online supplemental education start-up – TenMarks Education INC. which was acquired by Amazon.com in October 2013.

Post TenMarks he lead Ennovent India as its country director which is an innovation accelerator. Ennovent provide services to accelerate innovations for sustainability in low-income markets in developing countries. It specializes in helping clients discover enterprises with novel solutions, develop business models to start-up enterprises, provide finance by facilitating early-stage investments and grow operations to scale profit and impact. Since 2008, Ennovent has worked with over 4,800 Network members, 15 Circle members and 10 Solution clients to accelerate over 80 innovations in 10 countries.

Currently Digbijoy Co-leads the Startup Program for Amazon Internet Services Pvt Ltd enabling the best startups leverage the power of cloud.

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