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TiE Institute Series@TiEcon Delhi

September22

Mini-MBA for Entrepreneurs – TiE Institute@TiEcon Delhi 2012

Do you have a great idea, know your product will be a hit, but are struggling with basics of building and running a venture? Believe your MBA friends have an edge over you? Worry no more, we have designed a mini-MBA just for you.

TiE Institute we will be hosting a series of sessions/workshops @TiEcon Delhi, covering critical aspects in areas such as fund raising, sales management, marketing, and so on. The sessions will cover the basics and deliver practical and tangible insights for entrepreneurs.

The TiE Institute sessions will seek to address questions such as:

How do I sell to large companies?
What key financial ratios do I need to watch to know where my business is going?
Can I generate a buzz with pennies to spend on marketing?
What are the meaning and implications of the clauses in a term sheet?
How do I recruit a partner or a co-founder and on what terms?

This year we bring to some of the most sought after topics:

FUND RAISING:

“It is not just about the Valuation – Demystifying Term Sheets”

Confused by the jargon in the term sheet? Did it Drag you Along, Preferred Participating pari-passu into Full-Ratchet bewilderment? Or never seen a term sheet? After this session, you will know the standard
clauses: what they mean, what to expect, and what to negotiate on.

Speakers: Bejul Somai, MD Lightspeed India, Vivek Agarwal, CEO, Liqvid, & Mukul Singhal, VP, SAIF Partners

SALES:

“Dancing with Elephants – Enterprise Sales for Startups”

How do you sell to enterprises? This session will cover how an enterprise sees your offering (and therefore how you should position it); how to structure your sales team; and how to map, penetrate and grow accounts.

Speakers: Navyug Mohnot, CEO, QAI Global, Mahavir Sharma, Director & Co-Founder, RAIN & TiE Global Trustee & Subinder Khurana, Chair, TiE Institute

ANALYTICS:

“You get what you measure – Building a Web Analytics Framework”

Even a simple tool like Google Analytics can be daunting if you have never used it. Even if you use it, are you using its full power, and leveraging it effectively for your business? Do you differentiate between vanity metrics and metrics that matter? Find out here!

Speakers: Pradeep Chopra, Co-Founder, Digital Vidya & Aloke Bajpai, CEO & CO Founder, iXiGo

HUMAN RESOURCES:

“Ek-aur-ek-11- Recruiting a Co-Founder”

Venture building is a team sport, and the right co-founders can help you off-the-ground and cover more distance faster. The wrong founding team or structure can however doom a venture. This session will give you tips on checking compatibility, defining roles, shareholding & compensation within co-founders.

Speakers: Visham Sikand, Founder, Plat5 Consultancy & Prashant Bhaskar, CEO, PlugHR

MARKETING:

“Creating a Buzz without breaking the bank”

You have a cool product and a neat story, just waiting to be discovered? Do not have a huge marketing budget? Learn how to get the story out for under $500.

Speakers: Amit Ranjan, Co Founder & COO, SlideShare & Varun Shoor, CEO, Kayako

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This is a forum for entrepreneurs and professionals to connect, learn and grow with each other. The objective of this blog is to give you access to relevant resources, business opportunities and networking opportunities to enhance your entrepreneurial and professional lives.

About Author:

Digbijoy has a wide ranging experience across diverse sectors, initially started his career in education marketing with reputed educational institutes and then subsequently joined the advertising and events industry to execute several projects including a state election campaign for a national party, conceptualizing and running a restaurant chain in Delhi and several other projects.

He joined the Delhi chapter of The Indus Entrepreneurs (TiE Delhi), where he worked for over 3 years and drove various key initiatives like mentoring, deal flow, marketing, sponsorships etc and left his last position as Associate Director of the chapter in 2008 to pursue his entrepreneurial ambitions. He subsequently joined techTribe- India largest Career Networking platform where he served as director strategic relations and drove unique initiatives and partnerships for building and sustaining community engagement. Post techTribe he co founded an online supplemental education start-up – TenMarks Education INC. which was acquired by Amazon.com in October 2013.

Post TenMarks he lead Ennovent India as its country director which is an innovation accelerator. Ennovent provide services to accelerate innovations for sustainability in low-income markets in developing countries. It specializes in helping clients discover enterprises with novel solutions, develop business models to start-up enterprises, provide finance by facilitating early-stage investments and grow operations to scale profit and impact. Since 2008, Ennovent has worked with over 4,800 Network members, 15 Circle members and 10 Solution clients to accelerate over 80 innovations in 10 countries.

Currently Digbijoy Co-leads the Startup Program for Amazon Internet Services Pvt Ltd enabling the best startups leverage the power of cloud.

Lets Connect:-
Email: digbijoys@gmail.com
Linkedin: http://in.linkedin.com/in/digbijoy
Twitter: http://twitter.com/digbijoy

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