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Virtual CFO For Start-ups – CFO Connect


As start-ups we face several challenges related to finance & accounts right from inability to get correct financial information to take informed decisions/understanding business viability. Or spending too much time resolving / figuring out finance and accounting issues and battling with poor cash flow management.

The answer lies in Virtual CFO Services which is a part time CFO having substantial corporate finance experience who guides a start up’s finance function at a flexible/affordable cost.

•The vCFO trains and manages your finance department employees to efficiently handle day-to-day activities. He will also addresses non-day-to-day issues (these vary based on the client’s individual needs).

For example:Developing financial analysis/MIS to better understand results and to make better decisions
Identifying, tracking, and analyzing key performance indicators (KPI), improving efficiency and reducing costs.Helping other department heads be more effective by providing more and better information and analysis and establishing performance metrices.Contributing to the strategic planning process; new products/business roll out, acquisitions, funding; creating financial projections, pricing Evaluating, modifying, or creating systems, policies and procedures where needed

Engagement Model: Depending upon the requirement, the vCFO will spend anywhere from half a day a week to 2/3 days a week with client organization
•For NCR based clients vCFO will be physically present at client office to interact with client teams
•For non NCR clients a combination of remote management and periodic on site visits will be made
•Though vCFO is physically present at client office for an agreed period of time, he is on call at other times thus ensuring “round the clock” availability
•For a group of companies a shared services model can be considered.
•Fee charged is based on time to be spent

Value proposition for Virtual CFO is really their team as highlighted below.

Anurag Gupta
Anurag is a financial management professional and has wide experience with global multinational companies. He has previously held senior management positions with the American Express and Colt Telcom in Asia. He has expertise in ERP systems, transaction processing, outsourcing and financial services. He has successfully set up and managed large scale back office operations and is an expert in the area.

Ashwini Dewan
A veteran in the field of corporate finance, Ashwini has more than two decades of experience in the corporate sector. His forte is in providing organisations with strategic inputs on enhanced financial discipline, legal and statutory compliance, risk mitigation and financial controls. Ashwini has led finance, accounts, audit and commercial functions in range of companies including Price Water House, Xansa, Venture Infotek and Parsec Technologies.

Bhavna Thakur
Bhavna is a commerce graduate and a Chartered Accountant with over 12 years of experience. She is an All India rank holder and has worked with multi-national companies in the past e.g. Glaxo Smith Kline consumer healthcare limited, Genpact as Senior Manager Quality and Jubliant Energy Limited. She is a good communicator and has handled assignments related to Finance Operations, Financial Planning, and reporting and Tax matters. She has an eye for numbers and has the natural ability to evoke confidence in her.

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This is a forum for entrepreneurs and professionals to connect, learn and grow with each other. The objective of this blog is to give you access to relevant resources, business opportunities and networking opportunities to enhance your entrepreneurial and professional lives.

About Author:

Digbijoy has a wide ranging experience across diverse sectors, initially started his career in education marketing with reputed educational institutes and then subsequently joined the advertising and events industry to execute several projects including a state election campaign for a national party, conceptualizing and running a restaurant chain in Delhi and several other projects.

He joined the Delhi chapter of The Indus Entrepreneurs (TiE Delhi), where he worked for over 3 years and drove various key initiatives like mentoring, deal flow, marketing, sponsorships etc and left his last position as Associate Director of the chapter in 2008 to pursue his entrepreneurial ambitions. He subsequently joined techTribe- India largest Career Networking platform where he served as director strategic relations and drove unique initiatives and partnerships for building and sustaining community engagement. Post techTribe he co founded an online supplemental education start-up – TenMarks Education INC. which was acquired by in October 2013.

Post TenMarks he lead Ennovent India as its country director which is an innovation accelerator. Ennovent provide services to accelerate innovations for sustainability in low-income markets in developing countries. It specializes in helping clients discover enterprises with novel solutions, develop business models to start-up enterprises, provide finance by facilitating early-stage investments and grow operations to scale profit and impact. Since 2008, Ennovent has worked with over 4,800 Network members, 15 Circle members and 10 Solution clients to accelerate over 80 innovations in 10 countries.

Currently Digbijoy Co-leads the Startup Program for Amazon Internet Services Pvt Ltd enabling the best startups leverage the power of cloud.

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